VIA LATTEA DESTINATION GUIDE

ABOUT THE LOCATION

Nestled between France and Italy, the Via Lattea (Milky Way) ski domain is a world-class winter destination boasting 400km of slopes across eight interconnected resorts, including the renowned Sestrières. Reaching altitudes of up to 2,800m, with 80% of the terrain above 1,900m, it provides a consistent snow record and offers a fantastic experience for intermediate and beginner skiers alike. As the 5th largest ski domain globally, the Via Lattea is celebrated for its stunning alpine scenery, rich culture, and seamless access to diverse skiing opportunities.

Whichever Evasion Mont-Blanc resort you choose to buy a property in, remember that one of the advantages of this ski domain is that the different resorts are quite close together. A regular would go skiing at Les Contamines in the morning after a fresh snowfall, but would also go for a massage in Saint Gervais and make a dinner reservation in Megève for that same evening, taking advantage of all the best this area has to offer.

INVESTMENT POTENTIAL

With its reputation as a premier skiing destination, the Via Lattea offers excellent potential for property investors. The area’s strong rental yields, bolstered by the popularity of prestigious Sestrières and Montgenèvre and consistent snow record, make it a sound choice for those seeking solid returns. Post-pandemic travel trends have increased demand for alpine properties, and the growing appeal of the region for year-round tourism adds further value. Recent infrastructure improvements, paired with the charm of the Italian-French connection, make the Via Lattea a prime investment opportunity in the European ski market.

SKI IN FRANCE AND ITALY.

ADVISERS’ OPINION

With most slopes above 1,900m, a consistent, and 400km of slopes, Via Lattea is a world-class ski domain

WHY TO BUY

400km of slopes
Consistent snowfall
8 resorts across France & Italy
Home to one of Italy's first ski resorts
80% of pistes above 1,900m

KNOW BEFORE YOU GO

5th largest ski domain in the world
Sestrières is the largest village
Easy access from Turin
Good for rentals
Great in summer too

INFRASTRUCTURE

Recent investments in the Via Lattea have significantly enhanced its infrastructure, making it a more attractive destination for both skiers and property buyers. Upgraded lift systems now provide faster access to key ski areas, reducing wait times and improving the overall ski experience. Modernisation efforts have also focused on sustainability, with energy-efficient snowmaking and eco-friendly transportation initiatives. Furthermore, upscale amenities such as luxury spas, restaurants, and après-ski venues have added a touch of refinement to the region, catering to the growing demand for high-end alpine living.

HISTORY

The Via Lattea’s history as a ski destination dates back to the 1930s, when Sestrières, one of Italy's earliest ski resorts, was founded. Designed by the Fiat family, Sestrières quickly gained a reputation as a luxurious alpine retreat. The domain rose to global prominence when it hosted the alpine skiing events during the 2006 Turin Winter Olympics, which catalysed further development. Throughout the decades, the Via Lattea has retained its charm, blending traditional Italian mountain life with modern ski facilities, while its cross-border connection with France solidified its place as a top-tier winter sports destination.

VIA LATTEA TODAY

Today, the Via Lattea offers much more than skiing. In addition to its world-class slopes, visitors can indulge in fine dining, luxurious spas, and a vibrant après-ski scene. The charming towns throughout the domain offer cultural experiences like local markets and festivals, showcasing the region’s rich history. During the summer months, the area transforms into a haven for hiking, mountain biking, and golf, making it an attractive year-round destination. For those seeking relaxation or adventure, the Via Lattea's blend of tradition and modernity makes it a truly unique alpine retreat.